Ah, the most perplexing question for me, but one which probably has several answers. First, I think many sellers don’t realize that commissions are not fixed. The big real estate companies spend a lot of effort training their agents to focus on the service-side of their pitch and not on their fees. To support their rigid pricing structure, many agents will argue that if you pay less, you will get less. Its all a smokescreen, of course. There is no shortage of unhappy sellers who paid 6%. Loyalty is another reason, as sellers will often return to the agents who helped them buy their house initially. And although I certainly cherish the same long-term relationship with my former clients, I continue to work towards having sellers take a closer look at a comparable service that will cost them thousands of dollars less. Finally, LaGalbo Realty is a small company that chooses to grow slowly, one satisfied client at a time.
Back to Ask Anthony